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Brand Squad

v1.0.0

O squad definitivo de estrategia de marca — 10 pensadores lendarios de branding clonados como agentes de IA, mais 4 especialistas funcionais e 1 orquestrador.

brandingbrand-strategypositioningidentitynamingarchetypes
15AGENTES
9TAREFAS
2WORKFLOWS
Chief
Brand Chief

Brand Chief

@brand-chief

Squad Orchestrator

Inteligência de roteamento estratégico. Diagnóstico de desafios de marca e coordenação de especialistas.

/brand-squad:agents:brand-chief

Brand DiagnosticsSpecialist RoutingTension Resolution
David Aaker

David Aaker

@david-aaker

Brand Equity Architect

Medição de brand equity, modelagem de identidade, estratégia de portfólio.

/brand-squad:agents:david-aaker

Brand Identity ModelBrand ArchitectureCategory Innovation
Kevin Lane Keller

Kevin Lane Keller

@kevin-keller

Brand Equity Scientist

Pirâmide CBBE, POPs/PODs, Brand Value Chain.

/brand-squad:agents:kevin-keller

CBBE PyramidPOPs/PODsBrand Value Chain
Jean-Noël Kapferer

Jean-Noël Kapferer

@jean-noel-kapferer

Identity & Luxury Architect

Brand Identity Prism com 6 facetas, 24 anti-laws do luxo.

/brand-squad:agents:jean-noel-kapferer

Brand Identity Prism24 Anti-LawsBrand DNA
Al Ries

Al Ries

@al-ries

Positioning Pioneer

22 Leis do Marketing, teoria de posicionamento, estratégia de guerra.

/brand-squad:agents:al-ries

22 LawsPositioning TheoryMarketing Warfare
Byron Sharp

Byron Sharp

@byron-sharp

Marketing Scientist

Mental/physical availability, Double Jeopardy, crescimento por penetração.

/brand-squad:agents:byron-sharp

Mental AvailabilityPhysical AvailabilityDouble Jeopardy
Marty Neumeier

Marty Neumeier

@marty-neumeier

Brand Strategist

Brand Gap, Zag principle, Onlyness Statement.

/brand-squad:agents:marty-neumeier

Brand GapZagOnlyness StatementFive Disciplines
Donald Miller

Donald Miller

@donald-miller

Messaging Strategist

SB7 Framework, BrandScript, funnels baseados em história.

/brand-squad:agents:donald-miller

SB7 FrameworkBrandScriptStory-Driven Funnels
Denise Lee Yohn

Denise Lee Yohn

@denise-yohn

Brand-Culture Fusion

7 princípios de brand-building, 9 tipos de marca, operacionalização de cultura.

/brand-squad:agents:denise-yohn

7 Principles9 Brand TypesCulture Operationalization
Emily Heyward

Emily Heyward

@emily-heyward

Startup Brand Builder

Brand from Day One, escada funcional-para-emocional, community building.

/brand-squad:agents:emily-heyward

Brand from Day OneFunctional-to-EmotionalCommunity Building
Alina Wheeler

Alina Wheeler

@alina-wheeler

Identity Process Architect

Five-Phase Process, Nine Ideals, standards de identidade visual.

/brand-squad:agents:alina-wheeler

Five-Phase ProcessNine IdealsVisual Standards
Archetype Consultant

Archetype Consultant

@archetype-consultant

Brand Personality Specialist

12 arquétipos junguianos, dimensões de personalidade de marca, guidelines de voz.

/brand-squad:agents:archetype-consultant

12 Jungian ArchetypesBrand Personality DimensionsVoice Guidelines
Naming Strategist

Naming Strategist

@naming-strategist

Brand Naming Specialist

Fonossemântica, screening de trademark, considerações multilíngues.

/brand-squad:agents:naming-strategist

PhonosemanticsTrademark ScreeningLinguistic Analysis
Domain Scout

Domain Scout

@domain-scout

Digital Naming Specialist

TLD evaluation, consistência de social handles, estratégia de aquisição.

/brand-squad:agents:domain-scout

Domain StrategyTLD EvaluationHandle Consistency
Miller Sticky Brand

Miller Sticky Brand

@miller-sticky-brand

StoryBrand Implementer

Execução de framework, criação de assets, construção de funil.

/brand-squad:agents:miller-sticky-brand

BrandScript CreationWebsite DesignEmail Sequences